Some 114 million households purchase food and beverages at grocery stores every month, according to NIQ. And while they also need health and beauty (HBC) products, consumers are spending on those needs elsewhere. In fact, nearly 70% of those surveyed say that they typically do not visit the general merchandise, household products, personal care, or health and beauty products aisles at their traditional grocery stores, according to Acosta Group. Most of these shoppers are choosing mass merchan...